Michael Medico, a 40-year veteran of the direct response industry, has held senior positions at various agencies working on traditional direct response accounts such as “Candlelite Music,” “Famous Artist School,” “Save The Children,” “Veterans Life,” “Longines Symphonette” and “Columbia Record Club,” among others. He has been instrumental in developing branded direct response campaigns for non-traditional DR advertisers as well, including Sony, Pepsi USA, Countrywide Home Loans and Mobil Oil.
In 1981, he founded E&M Advertising and now has 26 employees that operate out of their headquarters in New York City. E&M specializes in branded direct response marketing for clients such as “Telebrands”, “Lincoln Educational Services”, “S.B.L.I”, “Globe Insurance”, “Turtle Wax”, “Applica/Salton”, “Petro Oil” “BMG Music”, “Tracfone”, “Blue Cross of Washington, California and Arizona”, “Novartis”, “Danbury Mint”, “Mutual of NY”, “1-800Flowers” among many others.
Since its inception, E&M Advertising has grown into an integrated direct marketing agency that offers strategic services including traditional media, digital, online and mobile. E+M is also aligned with partner companies for services including Per-Inquiry (E&M Media Group) and Fulfillment (Coast-to-Coast Fulfillment).
Mr. Medico is a permanent member of the advisory board of RESPONSE Magazine. He has written numerous articles that have been published in various industry journals and has been a featured speaker on many panels and workshops.