Inventors Getting Products to Market Through Direct Response Media- John Yarrington, Response Magazine

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Interview with John Yarrington, Publisher of Response Group, will discuss opportunities for Inventors to connect with the Direct Response community to get their invention ideas to market.

As publisher of the Response Group (Magazine, Expo and DRMA), my responsibility is to share best business practices, research, trends, analysis, news and regulatory information from the current marketing campaigns on television, online, radio, social and in print with marketing professionals around the globe. In addition, our team works tirelessly to outfit a platform which allows marketers to access the brightest and most talented supply chain without obstacles.

Response Magazine is the definitive publication in direct response marketing and advertising. Response, its Web site (www.responsemagazine.com) digital edition (Response Digital) and weekly E-newsletter (Response This Week) provide targeted, cutting-edge content, analysis and research for professionals involved in all facets of direct response marketing, including DRTV, radio, Web, retail, mobile, social and all areas of DR print. Response, the only independent source of news and information in the market, is the industry leader in promoting the convergence of direct marketing methods and is the flagship of a brand that also includes Response Expo, the Direct Response Marketing Alliance (DRMA) and AsSeenonResponseTV.com.

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