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Jamie Herzlich writes the weekly small business column for Newsday, providing insight and tips each Monday on topics that matter most to local entrepreneurs. She has been a business writer for more than a decade covering a vast array of topics from incubators to economic development. She has worked as a reporter at both Newsday and Long Island Business News, serving as Newsday’s small business columnist for the past three plus years. Many of her columns have focused on invention and innovation and best practices for bringing products to market. She is a lifelong Long Islander and a graduate of Stony Brook University.